Dashboard
Overview of your competitive intelligence
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Competitors Tracked
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Ads Analyzed
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Reports Generated
Competitor Activity
Run your first extraction to see competitor activity rankings
Platform Mix
Running Extractions
How It Works
Extract Competitor Ads
Analyze advertising strategies across multiple platforms
No Analysis Yet
Run an extraction to see analysis results here
Generated Reports
Download and manage your analysis reports
No reports generated yet
Tracked Competitors
Manage your competitor watchlist
No competitors tracked yet
Multi-Competitor War Room
Compare and analyze multiple competitors simultaneously
Loading War Room...
Need at least 2 completed extractions to populate the War Room.
Competitor Ad Intelligence
Extract, analyze, and generate strategic insights from competitor advertising across Meta, TikTok, Google, and LinkedIn. Powered by Claude Opus 4.5 AI for deep strategic analysis and actionable recommendations.
Key Features
Multi-Platform Extraction
Extract ads from Meta, TikTok, Google Ads, and LinkedIn ad libraries simultaneously.
AI-Powered Analysis
Multi-pass AI pipeline: Haiku structures data, Sonnet workers analyze copy/tone/creative in parallel, Opus synthesizes strategic intelligence with extended thinking.
Professional Reports
Export to Excel, PowerPoint, Word, PDF, and Markdown with charts, foresight sections, stakeholder briefs, and competitive gap analysis.
Ad Idea Generation
Generate new ad concepts based on competitor patterns and your brand brief.
Creative Categorization
Auto-categorize ads by type: testimonial, promotional, educational, brand awareness, and more.
Screenshot Capture
Automatically capture screenshots of competitor ads for visual reference and reports.
Dark & Light Mode
Toggle between dark and light themes with system preference detection and animated transitions.
Mobile Responsive
Fully responsive design with hamburger navigation. Use on any device - desktop, tablet, or mobile.
Campaign Intelligence NEW
Advanced analysis that goes beyond individual ads to uncover strategic patterns.
Investment Estimates
CPM-based spend estimates showing monthly ad investment range and investment signals.
* Requires ads with destination URLs to group into campaigns
Campaign Clustering
Auto-detect campaigns by landing page, showing ad count, variations, and duration.
* Works best with 10+ ads that share landing page domains
Case Study Extraction
Extract success stories from testimonial ads with subject name, result metrics, and pain points.
* Requires testimonial-type ads with specific claims (e.g., "grew 40%")
Audience Profiling
Identify target demographics, interests, and audience segments from ad targeting data.
* Meta & TikTok provide targeting data; Google & LinkedIn have limited availability
Pain Point Categories
Group pain points into categories like "Agency Problems" and "Marketing Chaos" for messaging insights.
* Requires ads with problem/solution messaging patterns
Swipe File Builder
Automatically extract top hooks, value propositions, and CTAs with usage frequency.
* Results improve with more ads; 20+ recommended for patterns
Advanced Analysis Features NEW
Powerful tools for deep competitive intelligence and visual analysis.
Multi-Competitor War Room
Compare multiple competitors side-by-side. See category leadership, CTA trends, market gaps, and strategic insights across your competitive landscape.
* Requires at least 2 completed extractions from different competitors
Visual Creative Analysis
AI-powered image analysis using Claude Vision. Analyze color palettes, human presence, composition, text overlays, and emotional tone of ad creatives.
* Requires screenshots enabled and ANTHROPIC_API_KEY configured
Conversion Funnel Mapper
Map complete conversion funnels from ads to landing pages across Meta, TikTok, and Google. Analyze funnel types, form friction scores, and identify conversion opportunities.
* Available on Meta, TikTok, and Google extractions with landing page analysis enabled
Multi-Pass AI Pipeline
4-pass architecture: Haiku structures data, Sonnet workers analyze copy/tone/creative in parallel, Opus synthesizes with extended thinking, Haiku evaluates quality.
* Requires ANTHROPIC_API_KEY; uses prompt caching for cost efficiency
Video Ad Intelligence
Analyze TikTok and Reels video ads with Claude Vision thumbnail analysis. Detect hook patterns, production styles, content strategies, and identify winning video formulas.
* Requires TikTok extraction with video URLs and thumbnails captured
Pro Tips
Use Specific Competitor Names
Enter the exact business name as it appears in ad libraries. For best results, use the company's official page name.
Set Date Ranges for Trend Analysis
Use the date filters to track how competitor messaging evolves over time. Great for seasonal campaign analysis.
Generate Ad Ideas After Analysis
After extraction, click "Generate Ad Ideas" and provide your brand brief. The AI will create concepts based on competitor patterns.
Save Templates for Regular Tracking
Create templates for competitors you track regularly. Saves time and ensures consistent extraction settings.
Export to PowerPoint for Presentations
The PowerPoint export includes charts and AI insights - perfect for client presentations or team briefings.
Use "Export Selected" for Specific Reports
Select individual reports from the Reports tab and download only what you need, instead of exporting everything at once.
Known Limitations
Important considerations when using this tool.
Data Accuracy
- • Categorization is rule-based (~85% accuracy), not AI-perfect
- • Investment estimates are approximations based on ad volume, not actual spend
- • Ad copy may be truncated if platforms limit visible text
- • Targeting data is limited to what platforms publicly expose
What It Can't Do
- ✗ Access private or unpublished ads
- ✗ Get actual ad spend or performance metrics
- ✗ Guarantee 100% of a competitor's ads are captured
- ✗ Work offline (needs live access to ad libraries)
Quick Start
- 1 Go to Extract Ads
- 2 Enter competitor name
- 3 Select platforms and formats
- 4 Click Start Extraction
- 5 Download reports from Reports tab
Supported Platforms
Feedback & Support
Have feedback, feature requests, or need help? Get in touch.
jonathon@weomedia.comTech Stack
Runtime & Language
Node.js (v18+), TypeScript
Browser Automation
Playwright (headless Chrome)
Backend
Express.js, WebSocket
Database
SQLite, JSON files
Frontend
Vanilla JS, Tailwind CSS